Powered by 3,000,000+ Views, Downloads, Reads, Opens & Clicks
Our Partner Programs are direct advertising that weave together affordable marketing components like print & digital guides, websites, email/social media marketing (and more!)… into winning strategies for building your business!
Group leaders & consumers downloaded these 3 specialty guides 765,000+ times in 2020.
WEBSITES
200,000+ MFTL pageviews by educators & group leaders in 2020.
66,000+ LetsDoMN pageviews by consumers, event planners and consumer travelers in 2020.
500,000+ HaveFunBiking pageviews by bikers, hikers and active outdoor consumers in 2020.
EMAIL MARKETING
170,000+ group planners & independent consumers in 7 specialty group & consumer markets received our once-a-month emails.
SOCIAL MEDIA MARKETING
Each email announcement is then individually posted on our websites and social media platforms.
Introducing LetsDoMN. . . “What a great idea!”
Two MN companies with successful track records – MN FIELD TRIP LIBRARY & HAVE FUN BIKING – have teamed up in 2020 to now offer combined, impressively productive, and cost-effective direct advertising for communities, attractions, and businesses hit hard by Covid-19.
We’re inviting you to team up with us in 2021. . .
You can now successfully & simultaneously reach both independent consumer & group decision-makers because of our combined marketing programs. We have brought together our printed & digital guides, personalized email & social media marketing, proprietary subscriber lists, and our unique websites to achieve your goals – giving you much more for your advertising investment than ever before!
Just a note for you – the MN Field Trip Library Partner Program is remaining the same as it has been with great additions – and the even better news is that our outreach is growing significantly with our collaboration!
Now, especially with the realistic expectations that the vaccines will be effective, we’re inviting you to get ready for this coming year and team up with us! Read on…
1 - MN FIELD TRIP LIBRARY + HAVE FUN BIKING = LetsDoMN!
EXPERIENCE & “TEAMING UP” TRIPLES YOUR AD EXPOSURE. . . and MORE RESULTS!
For more than 25 years Russ Lowthian and Mark Peterson have served the MN tourism, hospitality and education industries in their respective group & consumer advertising businesses. During this time their companies have experienced a proven track record of successful advertising and direct marketing for their hundreds of clients.
HaveFunBiking has been promoting healthy activities to hundreds of thousands of consumers – especially biking & hiking – for more than 15 years. Have Fun Biking reaches families, friends, individuals & clubs who are active consumers in MN tourism & hospitality markets throughout the state. A popular feature of HaveFunBiking includes community-based bike & hike trail maps from throughout MN available at no charge to users in print and digital download formats.
The MN Field Trip Library has been about promoting businesses like yours to groups of all types for more than 10 years, including educators & schools (youth), group leaders (youth, adults & seniors), and professional tour & travel planners (active adults & youth – nationwide). All have proven active in Minnesota’s group markets – with about 90% of these planners and their group members also crossing over into consumer markets as well.
Midway through the 2020 pandemic, Mark (MNFieldTripLibrary.org) and Russ (HaveFunBiking.com) realized they were positioned perfectly to help communities and businesses battered by Covid-19. So they teamed up and created LetsDoMN, resulting in marketing campaigns with an expanded advertising reach for MN communities and businesses by 3 times more than each was able to offer individually. Better yet, their teamwork is much more cost-effective, reducing the pressure on ad budgets for all types of businesses they can help.
With this new team approach, you now get 3 times more advertising & exposure than ever before with seven consumer & group markets… you can:
- – advertise in 1 guide and get into 3 popular publications,
- – have weblink access in 3 proven websites, and
- – use our proprietary email marketing program, reaching more than 100,000+ subscribers rather than waiting to be found.
Call it “Co-op Advertising PLUS”!
What does this mean? Keep reading!
REACH 7 MN & REGIONAL CONSUMER & GROUP MARKETS… at the same time!
Because we have teamed up, you now get proven direct advertising campaigns that simultaneously reach both group and consumer planners in the tourism, hospitality and education markets. We chose these Minnesota, regional and national markets because they are filled with independent consumers & group planners eager for educational experiences, healthy adventures, vacations, and tours. In fact, you can now reach group planners while advertising to consumers – at less of a cost than before we began collaborating!
We can place you into 7 active tourism, travel & education markets simultaneously – groups (B2B) & consumers (B2C) – “touching” your potential customers hundreds, and even thousands of times throughout the year!
– Active Outdoor Consumers – for families, friends & clubs who love biking & outdoor activities (consumers and groups)
– Healthy Adventures for indoor & outdoor active families, friends & individuals (consumers & groups)
– Youth Recreation for community Park & Rec departments, scouts, churches, youth organizations, etc. (groups & consumers)
– Education for schools, homeschool groups, etc. (groups & consumers)
– Leisure Recreation for Active Adults & Seniors (groups & consumers)
– Group Travel for tour & travel planners who create bus and club tours (adult and student groups)
– Fundraising for schools, teams, clubs, and non-profit organizations (groups)
When combined, these 7 select markets offer more than 100,000 group planners, vacationers, bicyclists, and active outdoor/indoor “adventurers,”… all of whom are touched by our campaigns hundreds and thousands of times during the year, resulting in active “buyers.”
These numbers are growing as we head into 2021, especially with the anticipated arrival of the Covid-19 vaccine.
2 - LetsDoMN... POWERED BY THOUSANDS OF DECISION-MAKERS. WHO ARE THEY?
REACH 2 MAJOR CATEGORIES OF BUYERS. . . GROUPS & INDEPENDENT CONSUMERS
LetsDoMN, MN Field Trip Library & Have Fun Biking together offer you a huge number of buyers who are real decision-makers & influencers.
Groups (all ages & types) include schools, youth organizations, park & rec depts, community eds, afterschools, retirement groups, tour & group travel planners and corporate/event planners.
Independent consumers include families, friends, individuals and clubs who are active in multiple outdoor/indoor activities (biking, hiking, skiing, golf, etc). Simply put, they outdoor/indoor healthy activities.
These buyers are from 7 unique MN markets:
- Field Trips & Activities – YOUTH RECREATION, FIELD TRIPS & ENTERTAINMENT.
Mostly group planners with a growing number of independent consumers. Serving planners in park & recreation departments, childcare, community eds, schools & organizations (scouts, boys/girls clubs, 4-H, churches, etc). - Active Boomers – ACTIVE ADULT RECREATION, LEISURE TRAVEL & ENTERTAINMENT.
Mostly group planners with a growing number of independent consumers. For active adults in retirement communities, churches & social groups, senior centers, community eds, park & recreation departments. - LetsDoMN Healthy Adventures – FAMILY RECREATION, TRAVEL, ENTERTAINMENT, VACATIONS, CORPORATE EVENTS. Independent consumers (with a growing number of groups) active families, friends, individuals and employee & social clubs planning for outdoor/indoor recreation & adventures.
- Student Experiences – K-12 EDUCATION, FIELD TRIPS, STUDENT TRAVEL LEARNING EXPERIENCES.
Professional K-12 educators who plan class and school field trips, assemblies and learning experiences, plus a growing number of distance-learning consumers. Includes preschools, schools, afterschool programs, childcare & classes (public, private, charter and homeschool groups) seeking standards-supporting learning activities for schools & homeschool groups (all disciplines). Many educators have also become independent consumers and are using us to plan activities & vacations for their families. - MN Group Travel – ACTIVE ADULT & STUDENT LEISURE GROUP TRAVEL, ENTERTAINMENT.
Groups from bus tours to family groups. We reach professional tour operators, travel & recreation clubs, with itineraries & ideas for group travel experiences for tour planners in MN, regionally, and nationwide. - Fundraising – PROGRAMS FOR STUDENT & NON-PROFIT GROUPS.
These are decision-makers & influencers for schools, teams, booster clubs, and non-profits. - Have Fun Biking – OUTDOOR/INDOOR RECREATION & ACTIVITIES & LEISURE TRAVEL.
For families, friends & individuals who are biking, hiking and outdoor enthusiasts.
3 - OUR PARTNER PROGRAMS WORK!
LetsDoMN is direct advertising on steroids – since 2010!
THE QUICK DESCRIPTION
Each year-long Partner Program offers multiple pathways to reach your audience with announcements, promotions and blog post articles that begin with our monthly emails, with each then migrating to our website blog and social media. We combine passive marketing (website) and outreach marketing (guides, emails and social media). If there is not pre-formatted Partner Program that fits you, we have a number of ways to configure one. We usually speak directly with Partner candidates to achieve a program that fits your needs.
We are already reaching thousands of consumer and group planners looking for Minnesota learning experiences & active healthy adventures… the buyers you probably want to reach. We are on track in 2021 for more than 3,000,000 views, downloads, reads, opens, clicks & posts from these active consumers, and group leaders representing hundreds of thousands of members of their groups, including schools, organizations, and tours.
How will they know about you if you don’t tell them? We have unique ways for you to do so!
Our unique direct advertising gives you more exposure and return than you’d ever expect!
MULTIPLE GUIDES, EMAILS and WEBSITES!
• 3 GUIDES – 6 issues a year – 665,000 total downloads and reads
- The BIKE/HIKE GUIDE is a consumer print and digital publication produced x4 per year, specializing in trail maps for biking, hiking and more, plus community resources that make bike adventures much more enjoyable. 500,000 downloads & reads. 1,000,000 downloads and reads.
- The MN FIELD TRIP & TRAVEL GUIDE is a print and digital publication for educators and group leaders (both youth & adult) published once a year. 65,000 downloads and reads by group planners.
- The LetsDoMN HEALTHY ADVENTURES GUIDE – New in 2021 – is an annual print & digital publication produced for consumers & group tour planners looking for indoor and outdoor adventures. Includes travel itineraries highlighting participating communities. Projected for 2021: 100,000 downloads and reads.
• 3 WEBSITES – Consumers & groups are using our websites – 1,375,000 total views
- LetsDoMN.com – with the LDM Adventure Directory – serving consumers & groups in MN – 200,000 views
- MNFieldTripLibrary.org – serving groups in education, recreation & leisure travel in MN – 175,000 views
- HaveFunBiking.com – serving active bikers and tourism adventurers in MN – all seasons – 500,000 views
• EMAIL MARKETING to our subscriber lists of group planners & consumers!
We offer 7 unique emails that are sent every month to thousands of subscribers in our proprietary lists (each Alert has it’s own list)! You can pick and choose your target markets every month – depending on the time of year and buying/booking patterns of the consumers or group planners! Best of all… you control your message content for each market!
- Field Trips & Activities – (youth recreation for cities, schools & organizations) – 15,000
- Active Boomers – (leisure recreation for active adults & seniors) – 5,000
- LetsDoMN Healthy Adventures – (leisure recreation for active consumers, event planners) – 71,000
- Student Experiences – (education services for schools & homeschool groups – 13,000
- MN Group Travel – (for group travel planners nationwide) – 5,500
- Fundraising – (for schools, teams, clubs, and non-profits – 18,500
- Have Fun Biking – (for biking and outdoor enthusiasts – 37,000
Send your promotional messages to the buyers & planners you want to reach – every month all year! In 2021 we will send more than 2,000,000+ emails averaging 14% opens & 16% clicks. After each of your ads are emailed we post them individually on our website homepage, blog and social media.
NEXT. . . SOCIAL MEDIA OUTREACH COMES WITH EACH OF YOUR EMAILS!
AND THE RESULTS?
Here are the 2020 open and click results from our email Alerts – January 1 to December 31, 2020:
• Field Trip Alert – 24,851 opens • 3,966 clicks
• Active Boomers – 14,326 opens • 3,649 clicks
• LetsDoMN Healthy Adventures – 14,659 opens • 3,675 clicks
• Student Experiences – 20,985 opens • 2,773 clicks
• MN Group Travel – 13,970 opens • 3,217 clicks
• Fundraising – 26,910 opens • 1,806 clicks
In 2021 we have added another Alert that will be sent out each month: HAVE FUN BIKING ALERT.
Does this Program make sense for you?
Join us!
5 - 2021 PARTNER PROGRAMS & PRICING
2021 PARTNER PROGRAMS
We offer pre-formed annual Partner Programs that allow you to control your messages and their timing throughout the year-long program. Or you can customize your advertising using these or other Ala Carte advertising tools. We can explore your needs and goals together to help you create your Partner Program, no matter how large or small!
NOTE: For 2021, we are offering “mirrored” advertising in the Guides and on the homepages of all three websites.
_________________________________________________________________
CVB & CHAMBER MAP PARTNER PROGRAMS
The maps and overview pages are a core feature of the COMMUNITY ADVENTURES PROGRAM in the Bike/Hike Guide. With the CVB’s or Chambers as the prime map partners for their community, other businesses and attractions in that community can participate with advertising at discounted rate.
PRIME MAP PARTNER WITH FEATURE OVERVIEW PAGE IN THE BIKE/HIKE GUIDE – $2450
- – Map in guide (print and digital).
- – Feature page in the digital edition that is adjacent to your map.
- – Your tourist info with links, in HaveFunBiking, LetsDoMN and MNFieldTripLibrary websites.
- – Up to two itinerary blog articles posted on all three websites & available for your social media use.
- – Your blog article will then be broadcast in email Alerts.
- – 3 email Alerts a month for a year for your announcements.
PRINTED MAP, WITH DIGITAL COMMUNITY OVERVIEW IN THE BIKE/HIKE GUIDE – $1850
- – Map in guide (print only).
- – Community overview page in the digital edition.
- – Your tourist info with links, in HaveFunBiking, LetsDoMN and MNFieldTripLibrary websites.
- – Up to two itinerary blog articles posted on all three websites & available for your social media use.
- – Your blog article will then be broadcast in email Alerts.
- – 2 email Alerts a month for a year for your announcements.
DIGITAL MAP AND OVERVIEW PAGE IN THE BIKE/HIKE GUIDE – $1350
- – Updated map in guide (digital only)
- – Full feature page adjacent to your map.
- – Your tourist info with links, in HaveFunBiking, LetsDoMN and MNFieldTripLibrary websites.
- – One blog article posted on all three websites and available for your social media use.
- – Your blog article will then be broadcast in email Alerts.
- – 2 email Alerts a month for a year for your announcements.
Looking for additional ad options (digital, blogs with add’l linking, etc)? Contact Russ Lowthian of Have Fun Biking at 612-723-4511 or editor@havefunbiking.com
_______________________________
If you’re looking for AD & IMAGE SPECS, go HERE.
_______________________________
EDUCATION & ATTRACTION PARTNER PROGRAMS
For providers of field trips, assemblies, tours, and healthy adventures for groups & consumers. Includes community adventure partners.
_______________________________
If you’re looking for AD & IMAGE SPECS, go HERE.
_______________________________
2021 ALA CARTE ADVERTISING For a Full Year
GUIDES – Only
Includes “mirrored” advertising in up to 3 Guides… the Field Trip & Activity Guide (August), LetsDoMN Healthy Adventures GUIDE (April), and the Have Fun Biking/Hiking Guide (x4 per year – March, June, September, December)
- Banner Gang Ads – $200
- 1/4 pg – $350
- 1/3 pg – $525
- 1/2 pg – $750
- Full pg – $1275
- Full pg prime – $2300
- 2-page spread – $1995
- Premium Ad Space – per agreement
WEBSITES – Only
LetsDoMN.com, MNFieldTripLibrary.org, HaveFunBiking.com) – $495/yr
- 2 Websites (LetsDoMN and one other) – $395/yr
- 1 Website (Your Choice) – $295/yr
EMAIL/SOCIAL MEDIA – Only
Email Announcements – x3 submissions/month for a year (36 ads) – includes website blog & social media posts – $595/yr
- Each Submission – $65
- Exclusive Email Alert – $495 each
SPECIAL SERVICES
Itinerary or Article Writing Services – Created for blog or email – $325
2021 Field Trip & Travel EXPO (if held in August 2021) – $395 (includes 1 space & attendee list)
2021 ONLINE ADVERTISING
HOMEPAGE BANNER ADS
Your “mirrored” digital banner ad can appear on up to 3 website homepages.
Homepage Ads are available as follows:
- 3 month intervals @$295 /month
- 6-months @$255 /month
- 9-months @$225 /month
- 12-months @195 /month
2021 Homepage Banner Ad Special: 12-month for the 6-month price $1,080
Ads may be changed periodically, but each design must be displayed for a minimum of one month.
All homepage ads are billed at the time of placement and due 15 days after receiving the invoice.
File Type: 1080 x 1080 pixel size in a jpeg format only.
BANNER ADS IN BLOG ARTICLES
Banner ads are randomly placed in 2 articles a month on our blogs, linked to you, and included our Email Alerts.
Banner ads are guaranteed a position in a minimum of two (2) articles each month for the duration of purchase.
Purchased in 3 month intervals @$245, $160 6-months @$215 145, 9-months @$195 $126, and 12-months @175 $107 each.
Blog Article Banner Ads are available as follows:
- 3 month intervals @$245 /month
- 6-months @$215 /month
- 9-months @$195 /month
- 12-months @$175 /month
2021 Special: 12-month for the 6-month price $870
All homepage ads are billed at the time of placement and due 15 days after receiving the invoice.
File Type: 1080 x 1080 pixel size in a jpeg format only.
BANNER ADS IN EMAIL ALERTS
Alerts are published with a maximum of three banner positions available per each send. Reaching 100,000+ subscribers with our new multimedia outreach into 13 states. Banner ads will be guaranteed a position with a minimum of two (2) original articles each month during the duration of your purchase.
Email Alert Banner Ads are available as follows:
- 3 month intervals @$255, $168
- 6-months @$235, $153
- 9-months @$215, $126
- 12-months @$295, $117
2021 Special: 12-month for the 6-month price $918
Ads can be changed periodically, but each design must be displayed for a minimum of one month.
All homepage ads are billed at the time of placement and due 15 days after receiving the invoice.
File Type: 1080px wide x 140px wide size in a jpeg format only.
_______________________________
If you’re looking for AD & IMAGE SPECS, go HERE.
_______________________________
Contacts:
Mark Peterson • 612-518-8353 • Mark@LetsDoMN.com
Russ Lowthian • 612-723-4511 • Editor@HaveFunBiking.com
6 - COUNT ME IN! - Now What?
1. Let us know you’re onboard.
Complete the following checklist on this page step-by-step. We take your advertising very seriously and always love to help. The sooner you get these items done, the sooner you’ll have us working for YOU!
Mark Peterson • 612-518-8353 • Mark@LetsDoMN.com
Russ Lowthian • 612-723-4511 • Editor@HaveFunBiking.com
FYI – sometimes we speak via acronym:
- LDM = LetsDoMN
- MFTL = MN Field Trip & Activity Library
- HFB = HaveFunBiking
- VPL = Virtual Programs Library
Find our business links in the BACK OFFICE
The BACK OFFICE has a list business links for Partners. The BACK OFFICE is located at the bottom of every webpage (including this page) on MNFieldTripLibrary.org and LetsDoMN.com, and contains links to the information & the forms you need.
2. COMPLETE THESE 2 ONLINE FORMS
We’ll use the information and graphics you provide to get you set up into the websites (Partner landing pages (example) & the Directory.
- 1. Partner Form – Let’s Get Started – use this form to provide us your information for our websites:
- Partner webpage content, links and contact information
- Advertiser Directories
- Menus
- 2. Images & Updates Form – use this form to upload your graphics and ads to us:
- Logo
- Ads for the Guides
- Images for Partner webpages
3. Check the Due Dates for the GUIDES, and then Prepare Accordingly.
Wondering which Guides you’re in, and the ad size you’re going to do for each? Refer to your Invoice. You’ll also find the due dates for Guide Ads in GUIDE ADVERTISING. The link is always in the BACK OFFICE at the bottom of every webpage.
4. Check our 2021 Alerts Schedule and then Plan your Alert Announcements.
1. You submit each Alert announcement to us via the ALERT SUBMISSION FORM and we do the rest. Your Alert submissions are always due the Wednesday in the week before the email is sent out.
2. We create the Alert and email it to subscribers. The READ MORE button sends clicks to your website.
3. We post your announcement on our website’s homepage and also in the blog post – linked to your website.
4. We post your announcement onto 3 social media platforms: Facebook, Instagram and Twitter. They are linked, too.
See the infographic below that explains how each Alert will work for you. Submit your Alert announcement by going to the Back Office and using the ALERT SUBMISSION FORM (you’ll find instructions there, also). You can submit your materials in advance. Doing this every month will reward you with business. Here’s the 2021 Alert Schedule.
5. Do you offer online programs? Get listed in the VIRTUAL PROGRAMS LIBRARY!
Do you offer online classes, programs, entertainment, or tours? If so, this unique part of the MN Field Trip Library is for you! To get into the VPL, complete the Virtual Programs Listing Form. The link to this form is in the BACK OFFICE, too.
6. Terms, Billing & Payment
You will be invoiced at the beginning of your annual Partner Program, or for your ala carte purchase.
Payment will be due based on agreed-upon terms:
– Full payment at the time of invoice, or
– Quarterly or monthly payments – based on payment structure agreement.
To pay by check or credit card, go to SECURE PAYMENT on our website.
The link to this webpage is always in the BACK OFFICE.
_______________________________
For your advertising questions, contact:
Mark Peterson • 612-518-8353 • Mark@LetsDoMN.com
Russ Lowthian • 612-723-4511 • Editor@HaveFunBiking.com