Email & Social Media Marketing to Educators, Group Leaders & Event Planners
For 14 Years Our Partners Have Been Successfully Engaging Planners!
Reach The Right Buyers All Year Long – 70,000 Subscribers In 7 Unique Group Markets
YOUTH RECREATION / Field Trips & Activities – 10,500 School Staff & Youth Group Leaders – MN & WI
ACTIVE ADULTS & SENIORS / Active Boomers – 4,500 Active Adult & Senior Group Leaders – MN & Surrounding States
EVENT PLANNERS / LetsDoMN Adventures & Events – 13,500 Planners – corporate & independent planners throughout MN
SCHOOLS & EDUCATION / Student Experiences – 12,000 Educators, Schools & Staff, Homeschool Groups & Families – MN & Surrounding States
GROUP TRAVEL / MN Group Travel – 5,000 Group Travel Planners – MN, Regionally & Nationwide
FUNDRAISING / Fundraising Opportunities – 12,000 Fundraising Decision-Makers in Schools, PTAs/PTOs, Sports, Clubs, Churches, and Non-Profits – MN
BIKING & OUTDOOR ENTHUSIASTS – 17,000 Bike/Hike & Outdoor Enthusiasts – MN & Upper Midwest
READ MORE ABOUT EMAILS & SOCIAL MEDIA HERE
ABOUT OUR EMAIL ALERTS
THE BEST WAY TO GET PLANNERS’ ATTENTION.
1,000’s of MN Educators, Group Leaders & Travel Planners trust our Emails arriving with timely Partner announcements.
Subscribers appreciate the “co-op” format of our Alerts. With about 20 Partner announcements per email Alert – we help the planners by reducing a flood of emails from providers coming into their inbox. In return, they recognize that our emails hold significant content, and take the time to open, read, and often save our emails to read later.
Emails average 19% opens and 10% clicks.
Over the past 14 years, educators, group leaders and group travel planners have come to trust the services and resources for finding the quality field trips and activities they are looking for.
The 7 emails we send out each month serve specific group markets with members representing all ages. As a Partner, you can select the same or different group markets every month during your annual Partnership.
The 7 Email Alerts.
Each month 7 email Alerts are sent to planners – one unique email for each group market we serve. This happens for your entire Partnership year.
The emails are read and trusted more because they contain fresh Partner announcements & news – up to 20 for each email. Every month our 7 Alerts will carry more than 150 emailed announcements and posted to our website and social media, and read thousands of planners.
The emails are a major source of bookings for our Partners.
In 2024, at least 84 Email Alerts will carry more than 1,700 Partner announcements to more than 70,000 subscribers!
_____________
HOW MANY ALERTS CAN I DO A MONTH?
The Short Answer: Depending on your Partner Program – From 1-5 announcements.
In advertising, repetition is smart!
Additionally, with our program, you can also control the content of the messages you send!
Our Partner Programs offer from 5 Alerts to 1 Alert each month – every month for the year of your Partner Program; they designed to reach out to people or groups you want as your customers.
Here are the 7 different Alerts we send out. Each has its own proprietary list of subscribers who get that Alert once per month.
Pick your target markets and then continue your announcements every month for your 12 months.
Resulting in an annual advertising campaign of up to 60 email Alerts for a Platinum Partnership!
Remember, you always change your target markets – depending on the school year, the season, and the planners – and when they do their buying!
Congratulations! After the year, you will have fulfilled one of the primary actions for successful advertising… repetition! You will have reached thousands of subscribers many times in an influential and respectful way!
WHEN & HOW DO I SUBMIT MY MATERIALS?
We need your materials by Wednesday, the week before it is scheduled to be sent.
Complete a separate “Alert Submission Form” for each Partner Ad.
Use the online ALERT SUBMISSION FORM. There are instructions at this link. The link to this form is in the BACK OFFICE at the bottom of every webpage.
2024 ALERTS SCHEDULE - 12 months of Engagement
YOUR ANNOUNCEMENTS ARE POSTED ON SOCIAL MEDIA & ON OUR WEBSITE, TOO!
AFTER THE EMAIL
With each of your email announcements, you get a new homepage post and blog post on our website, and 3 social media posts every month! In this way we get you to buyers who may not be receiving our email Alerts.
ON OUR WEBSITE’S HOMEPAGE & BLOG
After each email Alert has launched, each announcement is a separate post on our website homepage. Once posted there, it is also posted on our website’s blog. As a result, you get a new website homepage & blog post with every email!
ON SOCIAL MEDIA
Each of your announcements is then uniquely posted on Facebook, Instagram & Twitter.
The Results? Check out this infographic.
For questions about our unique email/social media program designed for group leaders & educators, please contact:
Jo Ann Huebsch • 763-402-0849 • JoAnn@MNFieldTripLibrary.org