PARTNER PROGRAM

The BEST Way for Providers & Attractions to Build Your Group Business and Reach Group Planners!

YOU’LL GET RELATIONSHIP MARKETING & TARGETED PROMOTION THAT BUILDS GROUP BUSINESS!

With a MN Field Trip Library Partner Program you’ll establish new business relationships with educators, group leaders, tour operators & corporate event planners! And better yet, get booked!

From school & youth field trips, to adult bus tours, to corporate team-building, to fundraising, (and more), the MN Field Trip Library can help you build your group business!

You can separately target planner groups in 7 unique markets:
• Schools, Teachers, Homeschool Co-ops (education)
• Youth Organizations (recreation)
• Active Adults & Seniors (leisure activities for seniors)
• School & Organization Fundraising (fundraising for all ages)
• Tour Operators & Group Travel Planners (leisure group travel)
• Corporate Event Planners (events, team building & group)
• Bicycling & Outdoor Activity Planners (outdoor leisure activities)

NOTE: The MN Field Trip Library is not a talent or booking agency. Our Partners work with Group Planners directly – there’s no middleman.

UNLOCK TIME & SAVINGS WITH OUR ALL-IN-ONE GROUP MARKETING PROGRAM

We offer specialized programs that utilize the web, email, social media, print, press release services and in-person events to accomplish this. Take your pick of one or more for a custom approach… or do them all in a single package!  Our programs feature the benefits of “ECONOMIES OF SCALE” for all Partners, and are year-long, allowing Partners to consistently target the market(s) they wish to reach.

WE’VE ESTABLISHED TRUST & CREDIBILITY FOR YOUR BENEFIT

In these markets, we have gained the trust of teachers, school administrations, group leaders and activity & travel planners who depend on us as a reliable resource.

MN educators and group leaders repeatedly use the MN Field Trip Library when they are planning activities or looking for future ideas. Since beginning in 2010, we have become the first choice for thousand of group planners for finding providers offering MN field trips, assemblies, camps, entertainers, speakers, fundraising, tours & more!

For 14 years we’ve been working with providers & destinations to generate bookings and build relationships with planners! Most of our Partners have been with us since the Library began in 2010.

YOU CAN RELY ON US.

Because planners already rely on the Library, we invite you to also rely on us to help you build your group business. That’s where being a Partner works so well.

Partners enjoy unique “Economies of Scale”
• Financial – Reducing marketing costs when buying with other Partners
• Marketing – Increasing the reach of each Partner’s advertising when doing it with other Partners
• Technological – Increasing the advantage of returns of scale in promotion & production

Partner success is built on…
• Building relationships with current & potential clients using tightly targeted “information-based” promotion rather than brand advertising
• You work directly with Plannerswe’re not a booking agency)
• You will control your content & message – editorial, photos, videos, email announcements, in-person Expos, and press releases

A Year of “Top-of-Mind”
• Our strategic Partner Program will keep you “top-of-mind” when group planners are doing their activity planning – for the entire year of your Partnership!

Learn more about our Partner Programs by clicking on this online brochure.

WHO DO YOU WANT TO DO MORE GROUP BUSINESS WITH?

As a Partner, you can promote to the same or different group market(s) each month during the 12 months of your Partnership.

SCHOOLS & EDUCATION

Elem Schools
Middle Schools
High Schools
Charter Schools
Private Schools
Comm Eds
Afterschools
Homeschool
PTA/PTO
Athletic Depts
School Clubs

YOUTH RECREATION

Elem Schools
Middle Schools
High Schools
Charter Schools
Private Schools
Homeschools
Comm Eds
Afterschools
Daycares
Childcare
Pre-K
Park & Recs
Churches

Youth Organizations:
– Scouts (Boy/Girl)
– 4-H
– AmeriCorps
– Boys/Girls Clubs
– Lutheran Social Services
and more…

FUNDRAISING

Schools
– Music
– Athletics
– PTAs/PTOs
– Booster Clubs
Scouts (girl/boy)
Churches
Community Sports
Non-Profits

GROUP TRAVEL
ACTIVE ADULTS

Tour Operators
Bank Clubs
Travel Clubs
Incentive Travel
Alumni Orgs
RV Clubs
Community Eds
Churches
Senior Centers
Park & Recs
Senior Groups
School Groups
– Choirs
– Orchestras
– Bands
– Sports
Retired Assocs
Activity Clubs
Program Directors
Activity Coordinators

EVENT PLANNERS

Corporate Planners
Freelance Planners
Team-Builders
Non-Profits
Associations
Festivals
Employee Clubs
Churches
HR Staff
Social Clubs
Family Reunions
Bar/Bat Mitzvahs
Birthdays
Weddings

Marketing tools we offer our Partners.

They all uniquely work together for initiating and developing the very best business relationships.

OUR WEBSITE

MN FIELD TRIP & ACTIVITY LIBRARY

With 200,000 planner visits in 2023, our website is the perfect place for any educator, group leader, travel planner or activity coordinator to begin. They can quickly scope out providers & attractions by category and MN region.

____________

Each of our Partners gets a Partner Webpage on our website to provide the planner with important information, including:

  • Introductory Video
  • Partner Photos & Logo
  • Description of Mission & Programs
  • Contact Information
  • Website Link
  • Social Media Links
  • Location Map (if brick & mortar)

EMAIL & SOCIAL MEDIA

EMAIL ALERTS
70,000+ subscribers in 7 specialty group markets received our monthly emails & SM posts 2,500,000 times in 2023.

SOCIAL MEDIA
Email announcements from each Partner are individually posted on our website (homepage & blog) & to social media (Facebook, Instagram & Twitter).

SCHEDULING HELPS YOUR PLANNING

Our email & social media Posts are scheduled monthly (by the week into each unique group market), and encourage thoughtful planning for our Partners.

The Guide is produced annually in print, and also digitally.

8,000 Guides were printed & distributed to qualified educators, group leaders and activity planners in 2023.

Digital Guides were read 4,000 times  in 2023 with an average of 7.5 minutes for each read.

Educators, group leaders & activity planners will read this issue of the guide featuring our Library Partners 85,000 times in 2023-2024.

Read more about the Guide HERE.

2 EXPOS

The ANNUAL MN FIELD TRIP EXPO
Every year in August the EXPO gives Partners the opportunity to engage with planners in-person. Many bookings happen at this time.

The SUMMER RESOURCE FAIR
Held in January, this annual event provides Partners the chance to present their summer programs and camps to planners & decision-makers.

PRESS RELEASE SERVICE

We send Partner news releases to more than 637 MN newspaper editors (urban and rural), TV/Radio Station producers, news directors, program managers, hands-on journalists, and internet  news outlets. The list is updated frequently. Often Partners will request that specialty groups, such as school district communications departments, or professional associations (like MEA, MESPA, etc) are added in order to have a news announcement included in school district or association newsletters.

See the list HERE