The MN Field Trip & Activity Guide
The BEST Resource For Educators, Activity Planners, Group Leaders & Tour Operators to Find YOU!
MN’s BEST Resource for Group Activities!
The MN Field Trip Guide
Used more than 83,200 times in 2022
7,700 Printed in 2022
In more than 100 MN School Districts & 750 Public/Private MN Schools
Hundreds of Youth & Adult Organizations
80,000+ Reads of the printed Guide
3,200 Views of the Digital Guide
For Schools, Teachers, Activity Planners & Group Leaders
Educational Field Trips
Fundraising Programs
Team-Building
School & Organization Events
School Assemblies & Festivals
Camps & Classes
Summer Programs
Recreational Activities
Daytrips
Group Tours
1,000’s of MN Educators & Group Planners Trust the GUIDE for their activity planning!
“Our staff LOVES the Field Trip & Group Travel Guide. We use it at every planning meeting – it gives us so many ideas.”
Scroll down for ad specs and pricing.
YOUR AD IS TARGETED • PROVEN • AFFORDABLE
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This past year’s 2022 Guide is being used more than ever before!
• Print version: 80,000 reads (August 2022 to April 2, 2023).
• Digital version: 3,200 verified views (August 2022 to April 2023).
THE PRINTED GUIDE DISTRIBUTION
• 483 MN ELEMENTARY SCHOOLS received 6,000+ printed Guides
With 8 delivered to each elementary school, the printed Guides went to:
– Grade level planning team leaders (up to 6 grades – Guides are used during planning meetings)
– Afterschool activity planners
– PTO/PTA, booster club, Educational Foundation leaders and/or administration (principals, etc)
• 164 MN MIDDLE SCHOOLS received 500+ printed Guides
With 3 delivered to each middle school, the printed Guides went to:
– Resource & admin staff
– Interested teachers
• 75 MN SPECIAL SERVICES SCHOOLS received the printed Guide
– Special needs (deaf, etc), online and other schools
• 300+ TEACHERS & PLANNERS received the printed Guide at annual conferences
– MNAEYC, MMEA, SCOUTING, MRPA, MEA, MCEA, MNSACA, RECHARGE, MNPTA, MnFEA and more
– Handed out at our booth
– Inserted in attendee materials bags
• 700+ ATTENDEES at the 2022 Field Trip Expo & SRF received printed Guides
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THE DIGITAL 2022 GUIDE REPORT
• 13,875 planner views in 2022-2023 – so far!
• 3,200 Digital Reads with an average read time of 4 minutes!
Read it here: MN Field Trip & Activity Guide
The Digital Guide is an added bonus for advertisers with all links published live.
It is promoted in every email Alert (84 Alerts to 900,000 readers) and in dozens of Social Media posts.
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• WE PROMOTE THE GUIDE ALL YEAR:
- In our email Alerts: 7 times a month totaling 84 unique times a year
- In our Social Media Posts after each email Alert
- At Annual Conferences where we exhibit
- In our Exclusive Alerts
TIME TO GET YOUR AD READY FOR THE GUIDE!
Here are the Due Dates, Sizes, Pricing & Specs
DUE DATE & DISTRIBUTION
• DUE DATE: June 1, 2023
• DISTRIBUTION begins July 1, 2023
8,000 will be printed and distributed in 2023!
The 2023 MN Field Trip & Activity Guide will be handed out to attendees at:
• 2023 EXPO (August)
• 2024 Summer Resource Fair (January 2024)
• 10+ Professional Conferences
• 800+ MN Community Eds, Park & Recs, Youth/Adult Organizations & group travel planners.
AD SIZES & RATES FOR THE GUIDE
• FULL PAGE STANDARD AD
4.625″ wide x 7.625″ high (live area, no bleeds)
$1,275 – Non-Partner Retail Rate
$795 – Partner Discounted Rate (for Digital & Custom Programs)
No Charge – Partner Rate (for Full & Premium Programs)
• FULL PAGE PREMIUM POSITION AD
4.625″ wide x 7.625″ high (live area, no bleeds, first come-first served)
Premium Positions: IFC, Pg 3, IBC, Page facing IBC, Back Cover
$1,775 – Non-Partner Retail Rate
$1295 – Partner Discounted Rate (for all Programs)
• STANDARD 2-PAGE SPREAD
9.5″ wide x 7.625″ high (live area, no bleeds)
$2,195 – Non-Partner Retail Rate
$1,595 – Partner Discounted Rate (for digital & Customer Programs)
$795 – Partner Discounted Rate – 2nd Page (for Full & Premium Programs)
• PREMIUM 2-PAGE CENTER SPREAD
9.5″ wide x 7.625″ high (live area, no bleeds)
$2,695 – Non-Partner Retail Rate
$2,195 – Partner Discounted Rate (for digital & Customer Programs)
$1,995 – Partner Discounted Rate – 2nd Page (for Full & Premium Programs)
• HALF PAGE STANDARD AD
4.625″ wide x 3.8″ high (live area, no bleeds)
$750 – Non-Partner Retail Rate
$795 – Partner Discounted Rate (all Programs)
• FRONT COVER IMAGE
$2,500 – Non-Partner Retail Rate
$1,995 – Partner Discounted Rate (all Programs)
Click to see our Digital, Full & Premium PARTNER PROGRAM PRICING
AD SPECS
• Your ad(s) must be submitted as a PDF file, approved and ready to print.
• Use Hi Resolution (300 dpi) images prepped and ready for 4-color process printing.
• Embed type into your PDF document.
• Submit your ad full approved and ready to publish. We do NOT send out proofs.
• Ensure a live URL link – use 12 point type (or larger). We also suggest ARIAL or HELVETIC typeface for your URL.
• Suggestion: Use a QR CODE in your ad to allow readers to conveniently jump from your print ad to your website.
• Cover image: No copy, type or logo on image. No collages or multiple images. Cover to be designed by publisher (MFTL) and approved by advertiser.
TO UPLOAD YOUR AD
• When you have your ad(s) ready, upload to us using the IMAGES & UPDATES FORM.
For questions, and to reserve your ad space, please contact:
Jo Ann Huebsch • 763-402-0849 • Joann@MNFieldTripLibrary.org
Mark Peterson • 612-518-8353 • Mark@MNFieldTripLibrary.org
Thank you! We’re excited to have you working with us!